Mermaid's Tears: Where Coastal Beauty Meets Conscious living

WOW!! I cannot believe the launch of Mermaid's Tears is a almost a month away!! It's crazy to see where this all began from a simple legend whispered by the tides that when a mermaid falls in love with a sailor her tears wash ashore as sea glass, glistening and timeless. It's a story of love, loss, and transformation. From that myth, Mermaid's Tears was born.

We are more than just a fashion label we are a movement rooted in sustainability, sea inspired storytelling, and intentional design.

🩵 Our Mission

At Mermaid's Tears, we believe every choice we make from what we wear, how we consume, and what we support has a ripple effect and plays a part. That's why we created coastal inspired fashion that is honoring both the planet and the people who wear it.

Our mission is simple: "To blend beauty with responsibility. From ethically sourced materials to ocean conservation advocacy, we design with the earth in mind and the ocean in our hearts. "

🐚 The Concept Behind the Brand

Inspired by life along the New England coast our collections reflect the easy elegance of beachside living from breezy fabrics, neutral palettes, and timeless silhouettes that feel both romantic and real. But our commitment runs deeper than just aesthetics.

We collaborate with organizations like Finatics or 4Ocean for example to help protect marine life and end shark finning. We also host and support local beach cleanups and shows we are incorporating activism into our brand's DNA. Whether a dress was made from reclaimed textiles or a shell necklace that helps fund ocean research every piece from Mermaid's Tears tells a story, gives a vibe, and gives back.

🌿 Why It Matters

In a world where fast fashion clogs landfills and pollutes oceans, we aim to be the opposite: slow, thoughtful, and community driven. Our designs are made in small batches, our packaging is plastic free, and we are always striving to do better.

This isn't just a brand. It's a love letter to the sea. So whether you're barefoot on the sand, chasing salt swept dreams, or just simply searching for fashion with a meaning...Welcome, you have found your place in the tide!

Mermaid's Tears. From sea with love.